Marina Square, Singapore
Etched is a new brand of fashion clothing in the Asian market, this store will be their initial store that will set the guidelines for all future stores. As a young brand offering men and women’s clothing for “9-9” at a mid range price the design needed to reflect that. We used light tones and materials such as timber to let the clothing and accessories speak for themselves. Taking the brand we looked at the concept of Etched meaning to cut into, and from this we used lines to incorporate cut out patterns into the ceiling and walls to hang clothing. Visually the concept is interesting and helps catch the attention of potential customers passing by.